Privacy Policy

Sh777 Privacy Policy – Data Protection in Brazil

At sh777, your personal data is handled responsibly and transparently, in full compliance with Brazil's General Data Protection Law (LGPD — Law No. 13,709/2018). This document explains, in plain language, what we collect, how we use it, and how we protect your information.

Last updated: January 2026  ·  Applicable to users in Brazil  ·  Law No. 13,709/2018 (LGPD)

Our Commitments to Your Privacy

Six principles that guide how sh777 handles your personal data

End-to-End Encryption

All communication between your device and sh777 is protected by SSL/TLS encryption. Your personal and financial data — including Pix, CPF, and card details — travels securely and cannot be intercepted.

Your Data Is Never Sold

The sh777 does not sell, rent, or share your personal information with third parties for commercial purposes. Technology and payment partners receive only the minimum data necessary to deliver the specific contracted service.

LGPD Compliance

All data collection and processing carried out by sh777 strictly follow Brazil's General Data Protection Law (Law No. 13,709/2018). You have rights guaranteed by law — and the platform respects them fully.

You Control Your Data

At sh777, you can access, correct, export, or request the deletion of your personal data at any time. Simply contact our support team — assistance is provided in Portuguese within 15 business days.

Restricted and Controlled Access

Access to your data within sh777 is restricted to employees and systems that require such information to perform specific functions. Access controls and audit trails are maintained at all times.

Full Transparency

This Privacy Policy is written in plain language — no unnecessary legal jargon. If anything is unclear, sh777's support team sh777 is available 24 hours in Portuguese to clarify any questions.

Section 1

Introduction

The sh777 (platform available at sh777.express) is operated by a duly incorporated company and is committed to protecting the privacy of all its users. This Privacy Policy clearly and objectively describes what personal data sh777 collects, how it uses it, who it shares it with, how long it retains it, and what your rights are as a data subject.

This document applies to all services provided by sh777 — Sports Betting (football, MMA and UFC, e-sports), Live Casino, roulette, crash games, slots and all other platform features — and to all users registered in Brazil.

When you create an account, make a deposit via Pix, or use any service provided by sh777, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your data as described herein.

Legal basis: The handling of personal data by sh777 is carried out in accordance with the General Data Protection Law (LGPD — Law No. 13,709/2018), Brazil's primary privacy legislation, which came into effect in September 2020.
Section 2

Personal Data We Collect

The sh777 collects only the data strictly necessary to provide its services, verify identity, process financial transactions, and meet legal obligations. The categories of data collected are:

Category Specific Data Primary Purpose
Identification Full name, CPF, date of birth, RG or CNH Identity verification and fraud prevention
Contact Email, mobile number, residential address Communication, notifications, and account verification
Financial Pix key, bank details for wire transfers, transaction history Processing of deposits and withdrawals in BRL
Platform Usage Betting history, games accessed, gaming sessions Service improvement and responsible gambling
Technical IP address, device type, browser, operating system Security, fraud prevention and technical support
Communications Support chat records and emails exchanged with the team Service quality and dispute resolution

Sensitive data — such as health information, racial or ethnic origin, religious beliefs, or sexual orientation — is not collected by sh777 under any circumstances.

Credit and debit card details are processed exclusively by our partner payment gateways and are never stored on the servers of sh777. The platform receives only the transaction confirmation, without access to full card details.

Section 3

How We Use Your Personal Data

The data collected by sh777 are used exclusively for the following purposes:

  • Account creation and management: identity verification, access authentication and user profile management.
  • Service delivery: processing of Sports Betting, access to Live Casino, roulette, e-sports, Crash Games, and other platform features.
  • Financial transactions: processing of deposits and withdrawals via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED bank transfers, always in Brazilian reais (BRL).
  • Fraud and money laundering prevention: monitoring of transactions and suspicious behavior in accordance with Brazilian regulatory requirements.
  • Customer support: resolving questions, complaints and disputes via live chat and email in Portuguese.
  • Responsible Gambling: identifying concerning usage patterns and triggering control tools when necessary.
  • Marketing communications: sending promotions, news, and exclusive offers — only with your express consent, with the option to unsubscribe at any time.
  • Platform improvement: analysis of aggregated and anonymized data to improve the user experience on sh777.
  • Compliance with legal obligations: compliance with orders from competent authorities, as required by Brazilian law.
Marketing: If you no longer wish to receive promotional communications from sh777, simply go to your account settings and disable marketing notifications, or contact support to request removal from our communications list.
Section 4

Legal Basis for Processing (LGPD)

Under the LGPD, all processing of personal data must have a specific legal basis. sh777 processes your data based on the following legal grounds set out in Art. 7 of Law No. 13,709/2018:

  • Contract performance (Art. 7, V): processing required to deliver the services you contracted when registering on the platform — Sports Betting, casino, payments, and support.
  • Compliance with a legal obligation (Art. 7, II): data required to meet regulatory obligations related to anti-money laundering, identity verification, and tax compliance.
  • Consent (Art. 7, I): for non-essential purposes, such as sending marketing communications, based on express consent that can be withdrawn at any time.
  • Legitimate interest (Art. 7, IX): for security analysis, fraud prevention, and service improvement, always respecting users' rights and expectations.
  • Credit protection (Art. 7, X): handling of financial data in compliance with the applicable payment sector regulations in Brazil.
Section 5

Data Sharing with Third Parties

The sh777 does not sell your personal data. Sharing only occurs in the following situations, with partners who maintain equivalent data protection standards:

  • Payment processors: gateways that process transactions via Pix, boleto, credit/debit card, PicPay, and Mercado Pago. They receive only the information necessary to complete each transaction and have no access to the full account history.
  • Game providers: companies such as Evolution Gaming and Pragmatic Play, which operate the Live Casino tables, roulette and slots. They receive technical session identifiers only, not full personal data.
  • Identity verification services: CPF and document verification bureaus to confirm eligibility and prevent fraud, as required by regulation.
  • Technology infrastructure providers: cloud hosting, CDN, monitoring and security services operating under strict confidentiality agreements with sh777.
  • Legal and regulatory authorities: in compliance with court orders, requests from the Banco Central do Brasil, COAF, or other competent authorities.

All third parties with access to personal data of users of sh777 are subject to data processing agreements requiring LGPD compliance and prohibiting the use of information for unauthorized purposes.

Section 6

Data Storage and Security

User data from sh777 are stored on servers in controlled locations, protected by the following technical and organizational security measures:

  • SSL/TLS Encryption across all connections between the user and the platform.
  • Encryption at rest for sensitive data stored in the databases of sh777.
  • Role-based access control (RBAC) — each team member only accesses the data required for their specific role.
  • Multi-factor authentication for administrative access to internal systems.
  • Continuous monitoring of unauthorized access attempts and suspicious activity.
  • Encrypted backups with periodic restoration tests.
  • Incident response policy with notification to affected users and the National Data Protection Authority (ANPD) in the event of a significant breach, as required by the LGPD.

No security system is completely immune to breaches. In the event of a security incident that puts your data at risk, sh777 commits to notifying you by email as soon as possible and taking all appropriate corrective measures.

Your responsibility: Your account security also depends on you. Use a strong, unique password, never share it with anyone, and enable two-factor authentication when available. The sh777 will never ask for your password via email or chat.
Section 7

How Long We Retain Your Data

The sh777 retains personal data only for as long as necessary to fulfill the purposes for which it was collected, in compliance with mandatory legal retention periods:

  • Registration and identification data: retained for the duration of the account's activity and for at least 5 years after closure, in accordance with anti-money laundering requirements (Law No. 9,613/1998).
  • Financial transaction records: retained for a minimum of 5 years in accordance with applicable Brazilian tax and regulatory legislation.
  • Betting and gaming history: retained for the duration of the account's activity and for 2 years after closure for audit and dispute resolution purposes.
  • Support communications: retained for 2 years for quality assurance and dispute resolution purposes.
  • Marketing data: retained until consent is withdrawn by the user.

Once the legal retention period has expired, data is permanently deleted or anonymized so that the individual can no longer be identified. Anonymized data may be used for statistical purposes and platform improvement without restriction.

Section 8

Cookies and Tracking Technologies

The sh777 uses cookies and similar technologies to enhance your browsing experience, ensure platform security and analyze service performance. The types of cookies used are:

  • Essential cookies: required for the platform's basic operation — session authentication, bet slip, and account settings. These cannot be disabled without compromising your use of the services.
  • Security cookies: used to detect suspicious behavior, prevent fraud, and protect your account from unauthorized access.
  • Performance cookies: collect anonymized data on how users navigate the platform, enabling us to identify and fix technical issues.
  • Preference cookies: store your language, layout, and other preferences to personalize your experience on sh777.

You can manage cookie preferences in your browser settings. Disabling non-essential cookies may affect some platform features, but it does not prevent you from using the core services. Session cookies are automatically deleted when you close your browser.

Section 9

Your Rights as a Data Subject (LGPD)

The LGPD grants you a comprehensive set of rights over your personal data as processed by sh777. You may exercise any of these rights at any time, free of charge, by contacting us at suporte@sh777.express or via live chat:

Section 10

Minors

The services of sh777 are intended exclusively for users aged 18 and over. The platform does not knowingly collect data from minors and implements eligibility checks during registration to enforce this restriction.

If you are responsible for a minor and suspect they have created an account at sh777, please contact us immediately at suporte@sh777.express. The account will be closed, the minor's data will be deleted, and any deposited balance will be returned to the holder of the payment method used.

The sh777 takes the protection of minors' data extremely seriously and cooperates fully with any related investigations, as required by Brazilian law, including the Child and Adolescent Statute (ECA).

Section 11

International Data Transfer

Some of the technology and game providers that partner with sh777 — such as cloud hosting companies and live casino software developers — may process data on servers located outside Brazil. When this occurs, sh777 applies the safeguards required by the LGPD for international data transfers:

  • Data transfer agreements with protection clauses equivalent to those required under Brazilian law.
  • Preference for providers located in countries with an adequate level of data protection, as assessed by the ANPD.
  • Periodic review of data transfer agreements to ensure ongoing compliance.

Under no circumstances are complete financial details — such as credit card data or bank account information — transferred to international servers. This data is processed exclusively by payment partners operating in Brazil, subject to regulation by the Central Bank of Brazil.

Section 12

Changes to this Privacy Policy

The sh777 may update this Privacy Policy periodically to reflect changes in services, legislation, or data protection practices. Any material changes will be communicated at least 7 days in advance via your registered email and/or a platform notification.

The date of the last update is always shown at the top of this document. We recommend checking this page regularly to stay informed about how your data is handled by sh777.

Continued use of the services of sh777 following the effective date of any changes constitutes implicit acceptance of the updated Privacy Policy. If you disagree with the new terms, you may request account closure and withdrawal of your available balance before the changes take effect.

Section 13

Contact & Data Protection Officer (DPO)

To exercise your rights as a data subject, clarify questions about this Privacy Policy, or report any privacy-related concern, please contact sh777:

  • Email: suporte@sh777.express
  • Live chat: available 24 hours a day, 7 days a week, directly on the platform after logging in.
  • Language: support available in Brazilian Portuguese.
  • Response timeframe: within 15 business days, as established by the LGPD.

For requests specifically related to personal data protection (exercise of LGPD rights), please include the following in your email subject line: "LGPD Request – [your right]" so the request can be prioritized and directed to the data protection officer at sh777.

National Data Protection Authority (ANPD): If you believe your rights as a data subject have not been honored by sh777, you have the right to file a complaint directly with the ANPD (www.gov.br/anpd), the federal authority responsible for enforcing the LGPD in Brazil.

Your Rights Under the LGPD

Brazil's General Data Protection Law gives you real control over your information on sh777

Right of Access

You may request a complete copy of all personal data that sh777 holds about you, including how it was collected, the purposes for which it is used, and with whom it has been shared.

Right to Correction

If any of your data is incorrect, outdated, or incomplete, you can request a correction at any time through sh777. Details such as address, email and phone number can be updated directly in your account settings.

Right to Erasure

You may request the deletion of your personal data, except for information that must be retained by law (such as financial records required under Brazilian legislation). Requests are processed within 15 business days.

Right to Object

You may object to the processing of your data for certain purposes — particularly marketing communications. Simply withdraw your consent in your account settings or contact sh777.

Right to Data Portability

You may request a copy of your personal data in a structured, machine-readable format for transfer to another service. sh777 provides data in CSV or JSON format upon request.

Right to Information

You have the right to know which entities sh777 shared your data, the legal basis for each processing activity, and the consequences of not providing data requested during registration.

To exercise any of these rights, please contact us at suporte@sh777.express with the subject line "LGPD Request". Response time: up to 15 business days.

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Privacy Questions at sh777

The most common questions about how we protect your data

No. sh777 does not sell, rent, or transfer your personal data to third parties for commercial purposes under any circumstances. Data is shared only with operational technical partners — such as payment processors (Pix, PicPay, Mercado Pago), game providers (Evolution Gaming, Pragmatic Play), and identity verification services — and only with the information strictly necessary to deliver each service. All such partners are bound by contracts that prohibit the use of data for any purpose not authorized by sh777 and the user.

To request the deletion of your personal data, send an email to suporte@sh777.express with the subject line "LGPD Request – Data Deletion", including your registered CPF. sh777 will process the request within 15 business days. Please note: some data must be retained for mandatory legal periods even after account closure — such as financial transaction records (minimum 5 years under Brazilian anti-money laundering legislation). This data cannot be deleted before the legal retention period expires, but access is restricted solely to fulfilling that regulatory obligation.

Full credit and debit card details are not stored on sh777's servers. They are processed directly by our certified partner payment gateways — regulated by the Central Bank of Brazil — and the platform receives only the transaction result confirmation. As for Pix, sh777 stores only your Pix key (which may be your CPF, email, phone number, or random key) to process withdrawals you request. This data is encrypted at rest and accessible only by withdrawal processing systems.

To stop receiving promotional communications from sh777, you have two options: click the "Unsubscribe" link in the footer of any marketing email you receive, or go to your account settings on the platform and turn off marketing notifications. You can also reach our support team via live chat or at suporte@sh777.express to request removal from our communications list. Opt-outs are processed within 5 business days. Please note: essential account emails — such as transaction confirmations, security alerts, and verifications — will continue to be sent regardless of your marketing preferences.

In the event of a security incident resulting in unauthorized access to users' personal data, sh777 follows a strict protocol: immediate containment of the incident, impact assessment, notification of affected users by email as soon as possible, and reporting to the National Data Protection Authority (ANPD) within 72 hours when the incident poses significant risk, as required by the LGPD. User notifications include a description of what occurred, the data potentially compromised, and the steps taken to remediate the situation and prevent recurrence.

Yes. The right of access and data portability is guaranteed under the LGPD. To request a copy of your data, send an email to suporte@sh777.express with the subject line "LGPD Request – Data Access/Portability", including your registered CPF. sh777 will send a file containing your personal data — including registration details, transaction history, and support communications — in a structured format (CSV or PDF) within 15 business days. For security purposes, the file will be sent to the email address on your account after identity verification.

Your Privacy Is a Priority at sh777

Your data is protected, the LGPD is respected, and support is available 24/7 in Portuguese. Sign up with confidence and start enjoying Sports Betting, Live Casino, and much more.

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